As many of you know bringing out the best of the genders in the workplace is a passion of mine. My TEDx Talk on The Advantages of Women in Business has lead to a lot of bookings speaking to organizations that support women in business, such as CPA Academy (one of the latest at time of writing).
So when I see something amazing on male/female dynamics I am very interested.
Enter Alison Armstrong
Suggested by one of my strategic business contacts I looked Alison Armstrong’s work.
She has a whole new way of explaining how men and women interact — and it makes total sense.
So if you want to sell to the other gender I highly recommend you check her work out.
And if you need a strategist to come into your business and implement changes to make your business more gender inclusive — well, that’s where McBride For Business can help. Drop us a note and tell us what you need!
The Our Shawn
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