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Do Our Clients Understand the Value of our Services?

January 11, 2018 // R. Shawn McBride

I recently saw a Facebook meme that said, “Their problem is that they care too much about people who don’t care about them.”  Caring too much can be a real problem. And the same can be true in business. Often, we care about customers or business relationships who do not care about themselves. We as professionals or product providers want to help others, it is our goal. We know how good our product or service is. We know that it can transform lives. But if the person who is on the other side of the table does not appreciate it or does not understand it, we may have a dilemma.

A disconnect can occur if we care too much and do too much, more than they understand or appreciate. It can seem pushy and even be off-putting to them. How do we avoid this problem? The key, as in many things, is communication. When we talk to the other people, we need to understand their value system, what is important to them, and whether they understand what we do and the value that we add. If they do not understand the value, we can attempt to have a conversation and explain it. But at some point, if they simply do not understand or value what we provide, it may be best to stop wasting time. We can only service so many people and not everybody is our ideal customer.

Earlier in my career, I got caught in the trap of caring too much about people and businesses that did not care about themselves. But as I learned and as I evolved, I stopped wasting time. Working with clients who truly value me has made my business better and more enjoyable.

What has been your experience? Have you fallen into this trap? How do you avoid working with the wrong people? Join us in the comments below and let us know about your experience.

Make sure you download our free checklist to assess your business.  

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer C. Glass


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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