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Building Online Training:  Changing the Format

June 27, 2018 // R. Shawn McBride

***This is a series of articles at the McBride For Business Blog that are designed to help those of you that want to build online training based on our experience building our online training.***

Part of good online training is using what is tried and true. And as we mentioned in our blog on that point one of the things you are often doing is changing the format of great materials for other needs.

But to build good online training you need to do more than just take a live event and tape it to post online.

Online training is different

People consume information differently online than they do in-person. When I am speaking to events in person it’s not uncommon for me to do hour long blocks of content (often with laughs and mental breaks along the way). But in the online world an hour long block would seem overwhelming for most.

So you’ll need to think about how to format your training in a different way – i.e. Do Business Differently(™).

It will usually be the same core concepts and content but in a new way.

An example

McBride For Business’ Fastlane course is an example of different formatting.

The core material of the Fastlane course has been used in a number of programs. However it’s positioning has been adjusted to make it consumable in an online format.

The segments are shorter, there are breaks and it’s easy to consume. And it builds in a different way for an online consumer.

Same material – new format.

How will you do it?

So it raises the question – how will you set-up your programs online?

Drop a note to me or comment and let me know!

And if you need some experience to help you – drop us a note.

The Our Shawn

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