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Posts for for June, 2018

Ethical Selling: Fair Negotiations

Posted on: June 13th, 2018 by R. Shawn McBride No Comments

***NOTE: This is part of a multi-article series on ethics in selling. The Our Shawn provides keynotes and other programs on ethical selling and he brings you some of his thoughts and findings here. Make sure you check out all of the articles at our blog. If you need more assistance call us for an appointment.***

What will you say in a negotiation?  What won’t you say?

This is a very interesting question. And it’s a real question or what is ethical in the negotiation context.

We all know it’s expected that you might lie in a negotiation. Everyone expects that the other party might shade information. For instance, many suspect the car dealer is having a coffee in the back when they are “talking to the manager.”

Even lawyers – who can get in professional trouble or disbarred for lying in other contexts – are allowed to lie in negotiations in most states.  More on that here. (Many of you know I am a lawyer).

So where do we draw the line in our negotiations?

Is lying unethical?

I think there is an element of personal style that is relevant here. Each person might have a slightly different take on negotiations – and how much lying is “fair” and “right”.  Meanwhile you must remember this because your counterparty might draw the line in a different place. They might, for instance, allow for more misinformation than you would think is fair or right.

Putting processes in place: my working rule

My personal rule is that I am open to hiding information that is mostly pricing information – things like my budget and ability to pay. I believe this to be normal because everyone expects to negotiate on price and neither side usually has access to the others’ financial statements.

I do not like to misrepresent service information – experience, abilities, etc. These things will be found out anyway and they are so fundamental to the deal they shouldn’t be hidden. Also lying about these will often be illegal (in addition to unethical).

I keep these rules and my personal ethical lines in mind whenever I negotiation for myself of my clients.

Beware of the slippery slope

One of the scariest parts of lying is whether lying will continue or get ingrained in culture. It’s easy to start with a small lie (the amount of money you have in budget) and start moving into bigger lies (like your ability to deliver).

For this reason you want to be very intentional in where your lines are and monitoring your actual actions.

And that’s why stopping and thinking about ethics is so important for you and your team. If you role play and anticipate potential slip-ups in advance you will likely have less slip-ups. But the converse is true too — without good simulation and preparation for likely situations you and your team might make bad decisions in the heat of battle because things are just moving too quick.

The time is now!

The time to get good and practice your ethics is now – not later.

Start thinking of the situations you are likely to face and how you will respond.

What are you doing to prepare?

If it helps you we offer training and speaking on these topics.  Give us a call or drop us an email and let’s talk about how we can help you.

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Ethical Selling: Your Commission Vs. Your Customers Needs and the Elephant In The Room

Posted on: June 11th, 2018 by R. Shawn McBride No Comments

***NOTE: This is part of a multi-article series on ethics in selling. The Our Shawn provides keynotes and other programs on ethical selling and he brings you some of his thoughts and findings here. Make sure you check out all of the articles at our blog. If you need more assistance call us for an appointment.***

In almost every sales call you make there is a very real and very important elephant in the room.

It’s usually known and it’s rarely discussed.

Your customer thinks you are selling them so you can get your commission. They are thinking it and you need to overcome it.  And bring the elephant out too (scary, I know).

Ethics is no fun to discuss

Discussing ethics is about as fun as taking the garbage to the curb. It’s inconvenient, unpleasant and often doesn’t smell good.

But it’s an important topic.

And it’s a topic that can make you money.

So what do we do?

So you are trying to make the sale to your customer because, well, you have stuff to sell.

Your customer likely has a need for your offering (or something close to it) or else you wouldn’t even be talking.

So we have to somehow bridge this gap.

One thing I recommend in situations like this is to have a process that is clear and transparent.

Systems and processes drive sales so we should be using them to find our potential clients, filter our leads and move to closing. It seems that the best salespeople have processes regardless of what they call them.

And a good process does more that get you to the sale.

A good process takes the “pressure” or “close” out of the equation.

The next step

Once we have the process and system we should show it to our potential clients. This reveals to them that we care about them (and those like them) and we aren’t just after their money.

That prospect wants to know we aren’t motivated by the commission but rather that we are in touch with our professionalism.

And it’s good for us too!

Not only do having the systems and processes help us sell more by showing we aren’t over-motivated by commission it also helps us (beyond helping us make more sales).

By having a system we have a clear check on ourselves. It helps us make sure we don’t overstep the boundaries by the lore of commission.

And that’s practical ethics in practice.

If your company is having challenges getting the right process in place give us a call – www.mcbrideforbusiness.com – and we can co-create a plan for your needs.

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Understanding Men/Understanding Women – Alison Armstrong

Posted on: June 10th, 2018 by R. Shawn McBride No Comments

As many of you know bringing out the best of the genders in the workplace is a passion of mine. My TEDx Talk on The Advantages of Women in Business has lead to a lot of bookings speaking to organizations that support women in business, such as CPA Academy (one of the latest at time of writing).

Any of my clients at both my law firm and my strategy firm are women.

So when I see something amazing on male/female dynamics I am very interested.

Enter Alison Armstrong

Suggested by one of my strategic business contacts I looked Alison Armstrong’s work.

AND WOW.

She has a whole new way of explaining how men and women interact — and it makes total sense.

So if you want to sell to the other gender I highly recommend you check her work out.

And if you need a strategist to come into your business and implement changes to make your business more gender inclusive — well, that’s where McBride For Business can help. Drop us a note and tell us what you need!

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Champ and change

Posted on: June 9th, 2018 by R. Shawn McBride No Comments

My parents have a dog named “Champ”.

He’s kinda awesome.  Very smart, very obedient.

But Champ notices the littlest of changes. If the routine changes he is in the know…and quick.

Just putting on your shoes and heading to the door alerts him you are likely taking the car somewhere, for instance.

So if a dog can notice changes what about our customers?

Well they are busy humans so they might miss some things…but for the most part they are going to know when a change happens.

And this is good. And bad.

If you mess up they’ll know – and probably quicker than you like.

And if you do good and make positive changes they will notice too.

Sometimes our clients are hesitant to change routines. But I think if you have the willpower and ability to be consistent you should make changes for the better as soon as you can. Start enjoying the benefits.

So don’t wait for a special ocassion. Start getting noticed sooner.

And own your mistakes.

What positive changes can you make this week?

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

Feel free to add comments there.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Strategic Planning:  When to give up and start over

Posted on: June 8th, 2018 by R. Shawn McBride No Comments

***NOTE: This is part of a multi-article series on strategic planning. Make sure you check out all of the articles at our blog. If you need more assistance call us for an appointment.***

So one of the biggest questions we get on strategic planning is “when do I just give up and start over?”

There are many times start over – rather than refining – on a strategic plan makes sense.

Let’s take a look at some times it might make sense to start over:

The Market Has Changed

Often the market changes. You might be coming into a change in the economy or technology may have emerged. If you see a shift so fundamental that everything changes then it’s time for a new plan rather than an update.

You Have Changed

Sometimes your skills, abilities or interests change. If you see this happening it might be time for new plan.

The World Around You has Changed

Maybe your family changed, a big event happened or there was some other shift. If the people you are interacting with have changed and how you interact with them have changed it might be time for a new plan.

What You Thought Would Work Doesn’t

Often we have clients that built a plan with the best of intentions. But that plan doesn’t work. If one of the fundamental assumptions in your planning is “out” so is your plan.

Something Worked Unexpectedly

Maybe you were testing something and it worked. Maybe you stumbled into something that works well. In either case it might be a great time to revamp your plan top to bottom rather than updating.

The Common Thread

The common thread in all of the write-ups about is a shift of change happened that you might not have expected.

When this is a major shift it is often good to start anew with your planning rather than just building onto and updating your existing plans.

Need a hand with your plan?  We can do that. Visit us and reach out.

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Strategic Planning:  Being Consistent

Posted on: June 7th, 2018 by R. Shawn McBride No Comments

***NOTE: This is part of a multi-article series on strategic planning. Make sure you check out all of the articles at our blog. If you need more assistance call us for an appointment.***

One of the hardest parts of good strategic planning is doing it. And then doing it regularly.

For many companies, and many of our clients, taking the first step is hard. It can be overwhelming to try to bring many ideas together and get focused on one (or a few) for your company’s future.

And the step after that can be even harder – making regular time for planning and updates.

And it’s a lot like working out at the gym. Doing it once might help a little. You transform your body by making it a regular event.

For your organization the same goes. Regular time working on your strategic plan can make all the difference.

But How?

So how do you make time for this new activity?

It’s got to be made a priority. Our prior blogs (here, here) have shown how important planning can be.

Make no doubt – we are talking about the potential survival of your company.  This is important!

So that means getting out the calendar and making time for planning and update. Not just once but periodically. If you really want to get it right I recommend meetings at least quarterly with work to prepare in between meetings.

“This Is Overwhelming”

Getting good at planning is a muscle you have to build.

Like anything unfamiliar it takes time to get used to.

So what do you do if it’s overwhelming and you see the need?  Get help!

A great outside advisor can keep you on a regular schedule and make sure you are doing the hard work. Another bonus is that a good advisor will help provide some outside perspectives which should make the process go better.

If you have questions on that process let us know. This is part of what we do at McBride For Business.

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Strategic Planning:  Why So Few Do It Well – And 3 Things to Watch For To Make You Better

Posted on: June 6th, 2018 by R. Shawn McBride No Comments

In a recent article we covered the importance of knowing your long-term direction. We also started to touch upon the fact that very few folks do it well.

With Strategic Planning being so important why do so many folks struggle at it?

There are usually a lot of factors in play when Shannon J. Gregg and I look at an organization and it’s effectiveness (typically we use the Do Business Effectively(™) Pyramid – and it’s yours to use for free).

Here are some of the most common issues we see and how to address them.

1) Don’t Make Time For Strategic Planning

This is a big failure point. Many companies just don’t make the time to do strategic plans much less update them.

If you are going to have great strategic plans you have to make time for them – regularly. At minimum you should have quarterly meetings and between those meetings meaningful research and support work for your strategic plan should be happening.

Sounds like a ton of additional work?

Doing good strategic planning is work. However it doesn’t have to be all stress. We can show you how to make it easier.

2) Short-Term Orientation

Humans have a hard time planning for long horizons. One of the most common issues we see is that companies plan for the next quarter – maybe the next year.

Rarely do we see someone on the board or other decision making authority that is pushing for five to ten year objectives to me met.

When you keep focusing on the next quarter and the next year it is hard to do the things you need to do to transform your business into being better.

To address this issue you need to make long-range planning part of your regular discussions. You need leaders and outside consultants that think this way…ask the questions…and force the organization to evolve.

3) Not Watching the Big Picture

Many companies aren’t looking at the future of the marketplace. They are looking at how they did last quarter and how to incrementally improve.

If you want to be great at strategic planning you need to make sure someone is looking at the changes in the business environment that your company will be in in the future – and how the things you are doing now will impact you in 10 years.

What To Do Next

There you have it: 3 big failure points. Use this article as your checklist and guide.

If you print this article and keep it as a reference you can refer back if you start to slip back on your old planning habits. If you can stay strong in all 3 areas your strategic plans will be better than 90% of the plans out there!

And doesn’t that make you feel good?

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Strategic Planning:  Knowing Your Long-Term Direction

Posted on: June 6th, 2018 by R. Shawn McBride No Comments

You would think that every company would have a strategic plan.  Not so.

When I speak to CEOs and other business leaders you’d be surprised how few actually have a plan. When I say “plan” I mean more than a plan to keep their job and get through the next few years. I mean a real “plan” where they are using their company’s current resources to build a future of dreams.

Two or three year plans are nice. And for most companies that will keep the top management team in place. Just keep building 2 and 3 year plans and “getting by” will usually save your job. Save your job until the world changes and you can no longer compete because you fell behind or didn’t react to market conditions.

What is really needed is to think longer term and to make real decisions. Not about where you can grab your next profit, but about what your company should be, how it needs to change, and what is next to get it to its future.

What is Really Needed

What is really needed is big thinking. Powerful thinking. Thinking of the now and the future.

But how do you do this?

How can you think of now and the future in a hurried world where everyone is just trying to get to the next quarter and keep their job?

Well the answer is you need to Do Business Differently(™).

If you really want to achieve amazing results you need to do something different than everyone else (which is, by definition, average).

You need to stop and actually look to the future. Look at what you are doing now. Look at future market conditions (anticipated). And then combine the two and start executing.

How to get your team looking to the future and coming up with tomorrow’s idea will be featured in a future blog – so make sure you are subscribed to get that hot off the presses.

And if you really want an amazing company our Fastlane Course might be for you!  Check it out.

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Strategic Planning: The Importance of Priorities

Posted on: June 4th, 2018 by R. Shawn McBride No Comments

***NOTE:  This is a series of articles on strategic planning. The Our Shawn’s speeches focus on how to Do Business Effectively(™) and he shares some of his insights. For bookings go to www.yourbusinessspeaker.com.***

Strategic planning doesn’t just happen. And it’s more than just looking at where you are now and doing a projection for the future.  Good strategic planning requires getting into the big picture.

Two major items come into play in good strategic planning: where to you want to be and where is the market going. If the two can come into alignment amazing things will happen.

Here are four steps to go through to get this right.  We are going to focus on how to get to a future you want – in a realistic way.

The priorities of your business should be things that are important to you. This might be very simplistic…but you’d be surprised how many business owners miss this step. Make sure you are going somewhere you want to go.

(1) Dreams

What are your goals for the business? Where do you see it going and what do you want it to be?

For closely held private companies the question is what direction of the business will really help the owners and bring out there abilities.

For bigger companies with more investors what is the best possible direction for the investors?

Notice how the different situations require a different focus?

(2) Market Intel

Where is the market and where is it headed? What have you done to understand your consumer and the future of your industry?

If you are really dedicated to having staying power you must think about the future and evolve.

(3) Mission Statements

Based on what you want for the company (Step 1 above) and where the market is headed (Step 2 above) what should the mission of the company be? What are you trying to accomplish.

A good mission statement should be able the company and show it’s future direction too.

(4) Goals

Now in light of the future direction of the business start breaking the accomplishment of the mission down into specific and measurable goals.

For instance if the mission is “to be the leading LED lighting company” the goal might be to “sell 10% of the LED lighting purchased by [Customer Name] in 2020.” This give something very specific to be done and you can tell whether it is completed or not (compare: “sell more LED lighting in 2020”).

Make It Easy On You

As you can see strategic planning doesn’t have to be super hard. It just has to be done.

We recommend doing this exercise regularly with your top management team (at least quarterly).

The Our Shawn

If you aren’t following me on LinkedIn I do a number of business topic videos there.  Sign-up to follow me.

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

 

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

Your Reaction to Partnerships Often Shows Your Level of Sophistication

Posted on: June 3rd, 2018 by R. Shawn McBride No Comments

“All partnerships are bad!”  This is a common reaction I hear when I give presentations on partnerships or having multiple people involved in a business.

I also sometimes here “I couldn’t have this business without my partner.”

How can such extreme reactions come from similar – successful – business people?

It all depends on the perspective.

It’s Not the Baseball Bat, It’s the Use

Rarely are things good or bad.  Let’s look at a baseball bat. That baseball bat could be used by a major league baseball play to hit the home run that wins the game and sends the fans home cheering.

That same bat could be used to destroy property or even murder.

It’s the use, not the bat.

Similar some partnerships are done well and extremely beneficial.  Others are done wrong and harm the partners and cause pain.

Do Business Differently(™)

If you follow my work you know I tell folks to Do Business Differently(™) and to be unique and different in business.

Good partnerships bring together different skills, create more value that either partner could alone and open up new avenues.

But they have to be done right – and my findings are that most partnerships aren’t done correctly.

But with the right planning they can be. And they can open up tremendous value.

The Tale of Two Potential Clients

In my legal practice at The R. Shawn McBride Law Firm, PLLC I get a variety of clients showing up.

Some clients are new to business and were “told” to come to a lawyer.  They seem to think fussing over a partnership agreement and documentation is a waste of time and money.

The other group of clients I often see are experienced business folks. These people know that getting a partnership agreement right in the beginning makes the business stronger, more stable and solid. They know that time and money upfront is a great investment for the future.

So Where Are You?

I am not sure where you are in your journey. But partnerships are neither good or bad. But I do know – done correctly – they can open up amazing value and wealth.  Think about that as you view this from Gmail, Microsoft Windows or an Apple device (all 3 of these were companies with strong partnerships in their history and great wealth creation).

If getting wealthy and strong is something you aspire to check out our Fastlane Course. Partnerships is just one of the many issues we cover.

The Our Shawn

 

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

Affiliate Notice: We may have affiliate arrangements with some third parties and we may receive payment for recommending their products or services.  We do not knowingly recommend any products or services we do not believe in.

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