R. Shawn McBride Live

Posts for for May, 2017

One Message Delivered Multiple Ways

Posted on: May 24th, 2017 by R. Shawn McBride No Comments

When I built my businesses, things came together in a way that might seem unusual.

First there was my law firm, (www.mcbrideattorneys.com). As my client roster grew, people wanted to know more about relationships between the law and their businesses, so I was asked to speak to groups. Out of that came (www.rshawnmcbridelive.com). After that I started doing more and more work from a business management perspective, which evolved into my strategy firm, (www.mcbrideforbusiness.com). Some people were confused about how the businesses fit together.

I could see it though. I understood how it all fit together because everything was about planning, making partnerships that work and enabling businesses. Some people on the outside viewed my business structure as misdirected, perhaps, or disconnected. They questioned me.

My answer is that my businesses have developed as I have seen the need and known how to use my knowledge and strengths to meet the need. It all comes together with my one message: Plan. I want to help people to build businesses that stand the test of time, that are bigger than the owner. And I can do that in several ways.

Sometimes I’m called upon as a speaker. Sometimes people read my book, (www.mcbridebook.com). Sometimes people want my help developing business strategies. Sometimes they want my legal help. We’re all trying to be customer responsive, which is why I’ve built multiple businesses. Together the businesses allow me to focus on my customers and do more for them.

What are you doing to make your business responsive to customers’ needs? How are you communicating that to customers? Do they understand why you’re doing things the way you’re doing them? Have you struggled with communicating why your business works the way it does? Is there a way to make it clearer to others who you are and why you are the way you are? Join us in the comments below and let us know your thoughts and experience.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Priit Kallas.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

Do You Need an Outsider?

Posted on: May 23rd, 2017 by R. Shawn McBride No Comments

Running a business can be tough when you’re on the inside.

I’ve talked in previous blogs about taking time away from work (http://www.mcbrideforbusiness.com/blog/time-make-it-work-for-you/) and disconnecting from the business (http://www.mcbrideforbusiness.com/blog/building-your-stature-and-authority-getting-that-snowball-effect-going). I’ve also talked about women in business and how as a man I may see things differently (http://www.mcbrideforbusiness.com/blog/why-i-speak-about-women-issues-and-what-i-understand-because-im-an-outsider) for their benefit. For the good of your business, sometimes you need to step outside or bring in an outsider.

Your business probably will benefit.

Why? Because outsiders see things differently. They see things you don’t see because they’re not connected in the same way. They’re not there every day. They’re dealing with different issues. They’re learning different things. They’re in different industries. It’s all about those differences.

An insider sees things like those around them. It’s the normal. An outsider sees things more objectively. An outsider looks at the big picture and how things fit together, if they do. Maybe something’s working well for others and would work well for you, but you’re so caught up in the daily grind that you don’t see it.

What are your thoughts? Do you believe having somebody with a different perspective might help? Maybe it makes sense to bring somebody in to review your business. A friend or a consultant or someone with a different experience may offer ideas that make your business better. Has an outsider helped your business? What would you do in the future? Join us in the comments below.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Ben Cameron.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

 

 

Updating Your Buy/Sell Part 2

Posted on: May 22nd, 2017 by R. Shawn McBride No Comments

R. Shawn McBride recently spoke on a series about updating your buy/sell, part two. Click to view the transcript:

Good morning, folks, R. Shawn McBride with you here talking about updating your buy-sell. Now, this is part two of a series. We’ll dealing all week with updating your buy-sell, both why we need to do it and how we’re going to do it, so let’s dive into it a little bit. So, yesterday we talked generally about the fact that most buy-sells, at least in my experience, doesn’t fit the situation, right. People do not get the right buy-sell in place. It’s out of date, it just didn’t fit from the beginning, or it had some other issues. So, now we’re going to move forward. We’re going to look at some deeper issues. Now, if you’ve missed the first video, go ahead and grab that on the R. Shawn McBride public page on Facebook. Just search for R. Shawn McBride on pages. You should find it. It’ll have a picture of me with some logos including Tedx, or you can go to my YouTube channel, or www.mcbrideforbusiness. Either way, you’ll want to get up to speed on that.

Now, moving forward, so now we’ve figured out that our buy-sell agreements might need updating. So this week, I’m going to send a series of videos going through, kind of, how to update it. We’re going to deal with some things that we need to deal with.

One thing we need to deal with is possibility of death. Right? We have buy-sells for a variety of reasons. Buy-sells may be there if we get into a disagreement. They may be there if other events happen outside offers for our company, but one realistic thing we need to deal with is what if one of the partners dies? What happens if somebody’s not there? And we need to have plans in place to figure out what that looks like. Court’s probably going to treat that ownership interest in that partnership, whether it be an LLC corporation or limited partnership or other entity. They’re going to treat it like an asset. So they’re going to say, “Where’s this going?” And they’re going to look at the Will, and they’re gonna look at the intestacy laws, depending on what’s going on, and that ownership interest is going somewhere, probably to a spouse, maybe to a child, right? So, we want to understand where it’s going. We want to understand how that works in the partnership. And if we don’t like where it’s going, under those estate plans, then we need to get alternate plans in place. So we need to really be working on that. So, we first want to understand where things are.

We want to understand where they’re going, and we want to understand what that looks like. And if we don’t like what it looks like, in the event of somebody’s death, then we want to build alternate plans. Tomorrow, we’re going to start talking about what some of those alternate plans are in the event somebody dies. So make sure you tune in, like the page, follow the YouTube channel. We have more content coming for you, where we’re dealing more in-depth with how to update these buy-sell agreements. And, of course, if you need to talk to me personally, feel free to reach out. If you have specific questions, let me know. Would love to chat with you. Let your friends know we’re doing this because this is very valuable for business owners. A lot of people are missing this issue, so think about friends you have that are in business and share this message with them because I’d love to help them. And I’d love to help you, either personally or with an audience. So, if there’s some way I can help you, reach out, let me know how. You can find me through the R. Shawn McBride public Facebook page, www.mcbrideforbusiness and of course we’re constantly blogging about these issues, so, if you want to constantly get some updates, you want to think more about these issues in-depth, check out our blog. Looking forward to talking to you again soon and getting you some more content in this area.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Kent Squires.

 

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

 

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

 

 

 

 

An Outsider’s Advantage

Posted on: May 22nd, 2017 by R. Shawn McBride No Comments

Even professional athletes rely on their coaches. These players – the best-of-the-best who’ve made the cut and now collect handsome salaries – need their coaches to provide a perspective that helps the team win. When I gave my Tedx Talk about the advantages of women in business, (www.rshawnmcbridelive.com/tedxwoman), I saw myself in the role of a coach. I can see what’s going on in the plays. I understand the issues. I can help others accomplish more.

Being an outsider – a man advising women business owners – sometimes gives me a strategic advantage. I see what others can’t see because they’re so deep in the game. I see women may have business advantages they’re not fully utilizing. Like a coach, I can help the team use the plays that work best in a situation. I can coach them to play to their strengths rather than playing the other team’s game. I can coach them to compete to win rather than simply compete.

Men and women in business often need an outsider’s perspective. But when it comes to coaching women, I’m really an outsider.

What’s your experience? Have you ever been an outsider and gained more perspective? What are your thoughts about the advantages of women in business? Join us in the comments below and let us know your thoughts and experiences.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Steven Goodwin.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

 

How To Protect Your Business Value So You Can Sleep at Night

Posted on: May 19th, 2017 by R. Shawn McBride No Comments

R. Shawn McBride recently spoke about the importance of protecting your business value. Here is the transcript: https://www.facebook.com/rshawnmcbridepublic/videos/1504052629626638/

Hey everyone. Shawn McBride here with you live. I wanna talk about how to protect your business value so that you can sleep well at night. This is a common issue we have with businesses. People don’t think ahead. What happens if something bad happens to you? What if you’re in an accident? What if you die, what happens?

Looking at what happens with most businesses is, you leave a mess for your loved ones. That’s the last thing we wanna do. We want to make sure that we find a way to do more to protect them. That means having a plan in place. It usually means building a robust management team. This can vary from being simple to complex depending on you, your business needs and what you’re doing. Some businesses don’t need a lot of additional structure. You add a board of directors, even a board of advisors with springy authority. You make some quick changes to your LLC agreement, or your corporate documents and you’re in business.

For other businesses it can be more complicated. But the important thing is we wanna give a lot of forethought to what it looks like if the owner’s not there. That applies particularly to single-owner businesses. On multi-owner business partnerships we have an additional layer of complexity because we have to plan for what might or might not happen to the partners. What happens if the partners go different directions? What if they have different views on life? What if they get in a disagreement?

We’d make sure we deal with the four Ds in every partnership: death, disability, divorce, disagreement. And we build for that. We want to do a little bit of planning, just a little bit of advanced planning is going to make a big difference on whether we do the things we need to do to grow our businesses.

I hope that’s helpful for you. I hope that gives you some food for thought. If I can help you in any way reach out. Subscribe to The McBride for Business YouTube channel and like the R Shawn McBride public page. Share this information to business partners you know that aren’t doing enough planning. Let them know there are options out there and things can be done to protect their loved ones. We don’t wanna cause an emergency situation. We wanna do great things for the business owners that work so hard for their businesses. I’m R Shawn McBride signing off. Let me know how I can help you.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

 

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Marina Avila.

 

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

 

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

 

 

 

 

Are Your Kids the Best Team for Your Business?

Posted on: May 19th, 2017 by R. Shawn McBride No Comments

Oh, for the days when the kids argued over what music to listen to in the car. They are grown now, and so too may be their conflicts. For you the business owner – and their parent – the kids’ disagreements may put a strain on your business, especially through the transition to the next generation’s control.

It is more common in family businesses than we like to admit: The owner’s children have conflicts with each other. Their personalities may conflict. Their outlook on life may conflict. Their approach to business may conflict. Your plan to one day turn your business over to your children may be impractical. Imagine the damage to your business if you have an odd number of children who disagree on how to run the business. No consensus, no business.

There’s no better way to instigate a war among your children or encourage them to form factions than to give them a business to manage without a long-term strategy. It’s bad for family and it’s bad for business.

So how do we deal with conflicting kids? How do we deal with the reality that their conflicts could hold the business back, or worse? The key, as in so many areas, is to plan ahead. What do we want to accomplish with the business? What do we want the business to look like? How do we get everyone to interplay effectively?

Is it appropriate to have one child manage the business on behalf of all? It might make sense to exclude a child from business involvement. Buy him out. Give her different estate assets. That is, treat everyone fairly at the time the assets are distributed but give each child the tools to move forward in life without sibling conflicts.

Think about that. What dreams do you have for your business and your family?

Then, no matter your children’s ages now, come up with a plan to put those dreams in motion. There is no one-size-fits-all plan. And it’s important to know that we can work it out, that we can deal with children in an artful way, and that your business can grow and prosper.

What’s your experience? Do you have children who have conflicts with each other involved in your business? Are you worried that will be a future problem? Join us in the comments below and let us know about your experience.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Erik Aravjo.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

Franchisee Dealing with Growth and Employee Issues

Posted on: May 18th, 2017 by R. Shawn McBride No Comments

R. Shawn McBride recently spoke on issues concerning Franchisee. Here is the transcript: https://www.facebook.com/rshawnmcbridepublic/videos/1497136266984941/

 

It’s hard to be a franchisee these days. You’re getting pressure pushed on you upon all directions and you’re trying to keep everything together and grow your business. And I know it has a lot of challenges associated with it when you’re trying to grow and you’re dealing with all those pieces. And probably one of your biggest challenges is dealing with people. And not just your customers but your employees. There can be a lot of challenges and difficulties. And let me tell you, I feel you. I’ve been a business owner myself. I work with my employees. But I also advise a lot of business owners, including franchisees, about how to grow their business and how to deal with these common franchise issues that come up from time to time. In fact I was recently asked to pull together a list of the common human resource issues for franchises in connection with a presentation. And when I looked at it I saw there were a couple different broad categories of what’s going on.

First there’s the classic problems. Dealing with employees. Employees that misbehave. And keeping everybody in their lane and having clear processes, employment manuals, so that you as the employer have a lot of legal standing if there’s a problem. And so that you’re building the kind of company and culture you want.

There’s the emerging issues. How do we deal with some of the changing things such as social media and some of the federal government oversight and the rights that employees are getting in social media. And how do we dive into that?

And then there’s the future. How do we build organizations that really last and create tremendous value and get excited and motivated employees that are empowered? And we gotta do all of these at the same time and we gotta balance the past, the present, and the future, and make it all work.

Well I’ve done the hard work for you and I’ve put together a program which analyzes these types of things and works through these various issues so that you know what to focus on. Some key issues that you can go back to your attorney and talk to him about and put in place to really build a solid foundation. Things you can do to anticipate some of the upcoming problems. Make you aware, understand what’s happening. Understand how the federal government’s regulating social media, overtime pay, and other developments which are all happening right now. And then also build an organization for the future which is really going to propel growth to give you opportunities to create the wealth that you’re hoping to develop and to create more. All of this can be packaged together.

So if you’re a franchisee out there, you know, talk to your next conference. When you go to that next franchisee conference, talk to them. Have me come in. I would love to talk to your group and your organization. And if you’re a franchisor, you know we’d love to get in front of your franchisees and really explode these issues. I know there’s sensitivity. I know you don’t want to talk about these issues with your internal staff because of legal liability concerns. But I can bring a fresh outside business perspective to it and alert your people to these very very important issues.

And if you’re a franchisee and saying, “wow this guy only talks to conferences.” You know we can do some one on one coaching. I can come in and work with your organization and really provide some consulting advice to you.

So no matter what I really want to get ahead of these issues. You know I’ve spent a lot of time looking at them, analyzing, figuring out what we can do better and I really want to help. You know I really want to help you build your organization of your dreams. So I’m looking forward to hearing from you. I’m R. Shawn McBride, 214-418-0258 is my office. You can visit me at www.yourbusinessspeaker.com or www.mcbrideforbusiness.com, you can email us there. I’m looking forward to talking to you. I really want to help. I hope we can get ahead of some of these issues, we can build you a better organization for a better stronger future so you can really achieve your dreams and do the things you want to do. Talk to you soon.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Fleur Suijten.

 

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

 

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

 

 

 

 

Are You Afraid to Hire More Employees?

Posted on: May 18th, 2017 by R. Shawn McBride No Comments

Businesses often are afraid to hire. It can be a difficult decision, as we’ve discussed in previous blogs. Even though we even built a framework for whether hiring makes sense (http://www.mcbrideforbusiness.com/blog/when-to-hire-3-simple-steps-for-making-an-analysis), we know that some business owners just keep driving along uncertainly, waiting for a red indicator light to flash: “Hire! Hire! Hire!”

There are no flashing lights. But there are some metrics.

You can look at objective measures. How hard is your team working? How many hours do your employees work? Are projects behind schedule? Is there an inventory of incomplete work?

You can look at subjective measures. Could you improve customer service? Build better relationships? Would a new employee free you or other employees to engage with potential customers?

The key is to assess the benefits of hiring. Make mathematical decisions. Use formulas if you want. Lay out what the business would look like, and then make a logical decision based on the probability of increasing revenue and business.

Don’t avoid hiring because it’s frightening or uncertain. This is a business decision like others you make. Use the same rigor and analysis you use in other situations. Use your gut.

What’s your experience? How’s the hiring process been for you? Have you ever been afraid of hiring? Join us in the comments below and let us know your thoughts and experience.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Petria Follett.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

 

Breaking Through: Changes Making You More Successful

Posted on: May 17th, 2017 by R. Shawn McBride No Comments

R. Shawn McBride recently interviewed Joe Yazbeck about breaking through by making changes to make you more successful. Here is the transcript: https://www.facebook.com/rshawnmcbridepublic/videos/1498327703532464/

R. Shawn McBride: Hey everyone, it’s Shawn here with you live and I’ve got Joe Yazbeck joining me and we’re gonna be talking about making breakthrough transformations. It’s something that Joe’s worked with me on over the last year and a half. I know a lot of you have seen that my publicity has been increasing, I’ve been getting on more and more stages and more and more outward stuff and a lot of that’s because of stuff that Joe’s been working with me, behind the scenes. So Joe, why don’t you take a second and introduce yourself and tell people the kind of stuff you’ve done and I’m gonna let some more people know online that we’re here so they can join us.

Joe: Good to be with you, Shawn. Yes, I am the owner and founder of a leadership advisory firm, Prestige Leadership Advisors. The intent of my company is to advise and develop ethical, competent, productive leaders to become powerful speakers and communicators resulting in an improved world. That is my purpose. That is my mission statement. And inside my company, I provide training in public speaking, leadership, public relations support, branding support and on camera and media coaching for those leaders who are really extending themselves out beyond their companies to attract the audiences or the public they’re intending to. And so in 2014, I released a book that went bestseller within three months and it’s an Amazon bestseller in four categories, it’s called No Fear Speaking. It affords me to travel the world with workshops and seminars because my book now is in eight languages. So I am an internationally published bestselling author and speaker and coach. And so people fly in to Tampa Bay to train with me, they also fly me out to different areas of the world to present training programs in leadership, public speaking and all of those elements to help those professionals who are interested in becoming a more highly respected and more widely recognized authority in the field that they represent.

R. Shawn McBride: Yeah, and what I’ve loved about working with you is it’s all about authenticity. There’s nothing about changing who you are. It’s about how do you let more people know who you are and see what you’re capable of and how you can connect with them. And I find that very fun and interesting. I think that echoes your story with your No Fear Speaking book. You put out something that you have great expertise in, you shared you knowledge with the world and then things have kind of built from that.

Joe: That’s correct. You’re communicating messages, ideas that are genuine and authentic and with the intent of attracting like-minded people. And like-minded people will gravitate toward a sense of truth about things. My philosophy, Shawn, as you know, in working with me at my training center is that I don’t want to change anybody. I don’t think it’s necessary to change a person. What I think is necessary is to have more of that person, who they are, the qualities they possess, the principles and virtues they believe in, to show up in front of that audience or camera.

R. Shawn McBride: Yeah and I think, we see this with celebrities, right, we see, a lot of times they have very extreme personalities. You’re not necessarily saying to do that but a lot of times the reason these people become as popular as they are is because they’re expressing themselves in some very unusual way and some percentage of the world connects with something that’s really unusual about that person.

Joe: It’s true. Well, a performing artist is, I think the correct phrase would be bearing their breast of their heart and soul to the public in a way of being so vulnerable. It’s a creative process and public speaking or communications is a performance art but you’re not portraying a character, you’re being yourself and that’s the difference. And so, we’re talking about a subject of change here and I think change takes courage. It takes a willingness to do something more, it takes a willingness to bypass any impulse to resist complacency and the ability to get in front of people, the willingness to get in front of a multitude of people whether it be live audience or on camera or radio or television or what have you, takes courage and it takes a willingness to change and I think that makes a breakthrough happen.

R. Shawn McBride: Right, exactly. And I think, Michael, thanks for saying hi there, down there and others feel free to write in.

Joe: Hi Michael.

R. Shawn McBride: Yeah, I think it takes knowledge that you can do something more, there’s a self-confidence piece to it and I think a lot of people sell themselves short. And I see this when I speak to audiences. A lot of people don’t say, “I can do something more,” till they stop and think about it. And they probably have some very unique skill, they have some very unique knowledge, they have something to share with the world and may already have some clients that are paying for that and they’re using that knowledge. Now it’s about taking that knowledge to a broader world so that you can get more of those authentic connections. But you have to believe in what you’re doing as kind of a first step.

Joe: Yeah, you do. The idea of, I think it’s an anecdote to vanity, a vain person would never admit what they don’t know.

R. Shawn McBride: Yes.

Joe: And you have to be willing to admit and accept and look at what don’t I know. Many people, Shawn, choose not to know. And the reason is they choose not to know, so they don’t have to take any further responsibility.

R. Shawn McBride: Right, this is about responsibility. It’s very easy to stay in your box and say, well, this is what all the other, in my case, all the other lawyers are doing, this is what all the other accountants are doing, this is what all the other consultants are doing. I’m just gonna be like them. I can’t be a personality, I can’t be well known and they just kind of put themselves into that box but a lot of times when you look at it, these people have great skills that they could share with the world, they could help so many more people on such a broader scale if you just step out.

Joe: Yeah, stepping out means, it’s a unique individuality that you recognize within yourself and that you don’t need to dilute with anything else. It’s interesting. I’ve had experiences with, even myself, I had to look at coming through the publishing process, there is so much I needed to learn about publishing a book, so much I needed to learn about internet marketing and communicating through social media sites. For so many years, it was always one on one which is my favorite form of communication, one on one, and live audiences is still one on one but this is a digital age and I resisted it for so long, I even resisted for quite a while using an iPhone. Resistances to change. It took a while. My kids got upset with me ’cause I was still using a flip phone for a while years ago and I think it may have been four, five years ago I decided to go full time on an iPhone and I can’t live without it right now.

R. Shawn McBride: And I think you’ve hit an interesting point there which is this digital world that we’re in, a lot of people feel like they might be scared of it or it feels very uncomfortable and we start talking about a lot of these connections, right, oh, you got your stage presence, you’ve got social media, you’ve got publishing world and it looks overwhelming from the outside but the truth is these are really often step by step processes that you can work through if you just start taking the first step. And then you can just build another step and another step and another step.

Joe: And that is a process. And I think that a process, the ingredients in a process are important viable functions that one continues to operate in a sequence. And that’s the key to it all. The branding and marketing of one’s self and one’s products and services, has to be really thought out well. Who is the audience I need to put my message on what channel? Those are the three things. And that’s gonna take, what do I really want to say to who and what’s the channel I need to put it on to make sure it arrives there? It’s an education process.

R. Shawn McBride: It is. It’s interesting as I talk to different PR organizations at one point in my journey we were looking at PR firms, some of them were very good at getting you publicity but they may not be getting you in front of your right audience. So part of it is knowing that message of who you are and where you’re going.

Joe: And not changing it because you think you’re trying to adapt to a market that might be more responsive. When I was in the music industry many years ago, I was helping performing artists getting their songs published, promoted, marketed, even training them onstage, a form of talent development. And very often an artist would say, “What’s the best market for me to sell my songs to?” And it’s the wrong question. It’s who are you and what really want to say and what are your songs all about? We’ll find the market for you, just write a damn good song and we’ll find a market for you.

R. Shawn McBride: I love that philosophy. So let’s pause for a second here ’cause I know people watching the video now, people watching this recorded later, some of them are gonna say, “Yeah, this is great “but I just don’t know how to get started on this process. “I don’t know where to go to increase my brand “or to get more attention on me “or to really step myself to a higher level.” What would you recommend?

Joe: I recommend that you sit down with a competent experienced coach like ourselves and I’m not hobby horsing this by any means, I’m saying it because you’re gonna need us to teach a blueprint. Many times if a person jumps into tactical without having a strategy in place and the strategy should always consist of where is my end in sight here? What is my finish line? What am I trying to achieve overall? And then you’re looking at two things here really, you’re looking at the existing scene of where your life and career is now, you’re looking at and having to develop what an ideal scene would be, ideally, your dream life and career, and a strategic blueprint is something that bridges the gap between the existing and the ideal scene in sequence to accomplish it. And that’s what a program that I and you know this for sure–

R. Shawn McBride: Yeah, you and I have worked through this. You and I have been through this journey and we’ve done pieces of it and we’re still working on some stuff as we go but really, and I challenge business owners when I start working with them where do you want to be in 10 years? And it’s not just I want to sell two million dollars worth of stuff 10 years from now. It’s no, what do you want your life to look like? Where are you living, what does your family situation look like, how are you allocating your time, how are you spending your days, what are you producing? What do you really want it to look like and start with that granularity of a 10 year vision and then we can start working backwards through some tactical stuff to kind of execute upon getting there.

Joe: Correct and that is the reason why most people don’t understand how to change. What are the change steps? Because they’re living in a, what I would call a neurotic bubble. It’s every day the same thing, it’s a hamster on the wheel. They’re not taking a look at their future. They’re not creating their future. They don’t see how their daily, every day steps, and daily sequences every week is leading to that finish line.

R. Shawn McBride: Yes, and I’ll tell you what, in one of my big breakthrough moments about three or four years ago, was when I started seeing the need to have coaches and to have an outside perspective. I don’t view myself as being a dumb person. I can figure things out and I can learn things but there’s so much more that can be done as a team and as a collective. And if you’re running your own company, particularly if you’re the leader, your team’s there to support you but they may not be giving you full, honest feedback, they’re not gonna tell you everything. They may not know. When you get other people that are your equals or that have experience in different areas to look in from the outside and say, “Have you thought about this? “Why aren’t you doing that? “I would do this differently.” That can cause tremendous breakthrough growth.

Joe: It does because it’s what’s called in management a multiple viewpoint of managing or organizing anything. It’s a multiple viewpoint. And it’s being able to share in ideas of other’s expertise and being able to look at it, evaluate it and then come to some decisions about it. We all have mentors. If you’re not being mentored by somebody who is experienced, skilled and competent in something, then you’re losing a very valuable asset to living, not just from your career but life. Ministers are mentors, family member could be a mentor, coaches have coaches. And so we learn from experience. This is where I think when we opened this live interview, we talked about transformation. We’re looking at change. And you have to be willing, I think a person, in order to lead, has to be a student of their own profession. They have to be continuously learning. They have to be continuously reading and not false information. Be very aware and careful of the kind of reading and material, not everything on the internet is true.

R. Shawn McBride: And you’ve hit upon a very true point, first the veracity of information and that we have a lot of stuff out there that’s false or not true. But every profession is changing dramatically right now. The technology is playing in everything. You can take it to the legal where I spend a lot of time, coaching, speaking, in your regular day to day business, even acting, you’ve got new camera technology, new things coming out, everything is changing. So we all need to be students. And being a good student involves having other people with different perspectives.

Joe: And I’m very selective, and you know this, I’m very selective of the kind of professional I take in because I give my aspiring client, I should say, a little test. I want to know can they write, are they coachable, are they open to new ideas? How do I know that? I invite people that come in and I give them what’s called a professional audition. And it’s actually for me. It gives me a sense of can I coach this person? Does this person have a sufficiency of strengths to overcome the challenges? And are they willing to learn? And that tells me a lot. And I even give them a homework assignment prior to even them coming in to see me for the first time. It tells me quite a bit. What are their goals in life? What are the barriers or problems they’re trying to overcome? And how do they see an ideal life from a dream standpoint? What is their dream come true? I want to know that they have purpose in life. And these are people that I love. They end up being my best friends because these are like-minded people that really thrive in my type of coaching ’cause it’s so organic, genuine, that it’s not where you’re having to take them through some kind of track that’s uniform for everybody. It’s customized.

R. Shawn McBride: And you’ve hit a critical mass point that many of us hit at some point. I’ve hit it with my clients where we get to be selective because once you get your brand out there enough and enough people know who you are, you get to pick who you work with so you can work with authentic and like-minded people.

Joe: Yeah, it’s not a pompous thing. It’s not an arrogant thing. It’s like I never take on somebody I feel I can’t help.

R. Shawn McBride: It’s about who you serve best. You and I are in a line of service, we’re in a service business, we service the people that come to us, either for legal work or coaching or whatever. We service them and if we can’t service them, the right thing to do is to say I cannot help you.

Joe: I have a little selfish approach, too. I say, if I can’t win, I won’t do it ’cause if I’m winning, my client is gonna win like mad. I love winning ’cause coaching is fun. Speaking in front of an audience is fun. And having them come up to you afterwards and saying, we should sit down and talk. That’s a lot of fun. It’s fun to know that your hard work is paying off and inspiring people and you know this.

R. Shawn McBride: Right, exactly, yes. So as we wind down, I know we’re running out of time today, folks, if you see this after the fact and you have a question, a thought, an idea, reach out to us. Feel free to contact us directly. You’ve got our Facebook links, Prestige Leadership Advisors for Joe, R. Shawn McBride, the fan page over there, feel free to write me directly, we can incorporate stuff. Joe, I’d love to do a how to breakdown, how to make a breakthrough and we can really talk about those early stage element for people that want to watch that on a future video.

Joe: Yeah, it’s all about overcoming fear. There’s always a fear of taking the next step. I have a website of materials for that and its www.nofearspeaking.com and that houses my materials and videos and all that and you’re welcome to opt-in there and ask for a free complimentary consultation. It’s that audition I mentioned.

R. Shawn McBride: Fantastic. Yeah, I was gonna ask folks, how they could get ahold of you, that’s how you can get ahold of Joe directly. Go to his website, check out his Facebook page for his business, get in touch with us. Look at me at www.mcbrideforbusiness.com, great blogs there. We’re giving you lots of information about how to run your business better, videos about how to do things in your business, really dive in there, get some great information, get to know us, get to know what we can do so you can recommend us and let us help you how we can.

Joe: And every one of you, every one of you have the capacity to be a great leader in anything you choose to do. It’s leadership. One becomes an effective leader to the degree that they communicate competently and dynamically. That’s how you inspire others to take positive action.

R. Shawn McBride: And follow your uniqueness and greatness. I think that’s something both Joe and I reinforce in our different philosophies is you got to be you, be great, and we’d love to help you be greater at what you’re great at. So reach out to us, let us know how we can help you and we’re gonna join you again here in the near future with some how-to tips to kind of break down this process of how to get this ball rolling. If you’re sitting there on the fence, thinking I need to get this started, we’re gonna help you get that off the ground.

Joe: Good talking with you, Shawn, this was fun.

R. Shawn McBride: Yeah, talk to you soon.

Joe: Okay.

 

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Michel Collot.

 

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

 

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

 

 

 

 

Four Points Before You Hire

Posted on: May 17th, 2017 by R. Shawn McBride No Comments

On the business owner’s journey, there is rarely a roadside billboard declaring: “Time to Hire!” Rare are times when both the customer pipeline and business revenues are so strong that the owner has no qualms about hiring more employees. There’s usually uncertainty.

Customers come and go. Growth is sporadic. Revenues may be delayed. Your project may be terrific, but it’s not bringing in money yet and it’s unclear when it will. When to hire? When to make business bigger? When to hold off? It’s a challenge. Here are four things to think about before you hire.

#1 What are your employees doing? Are all employees working on their highest and best value? If not, this may be a great opportunity to bring in lower-level help to take over tasks that are holding back current employees.

# 2 Are you or key partners losing opportunities because the focus is on holding down the fort? How could time be better spent? Growing business? Expanding operations? Think strategically. What could you change if you had more help? How would it impact your business in a quarter or in a year? Sometimes you need to take a short-term hit for a long-term benefit. It may be a great time to hire if a new employee gives you the freedom to do more high-valued tasks.

# 3 Are your clients getting the service they need? If you know you aren’t doing enough for them, it might be time to make a short-term investment. Hire people to take care of your clients, and you will gain referrals and new business. You’ll probably learn you can pay quickly for the new hire.

# 4 Is your business missing something? Could a new employee offer a new service or product? You may have an opportunity to bring in a new employee on a revenue-neutral basis because the new hire brings in income that offsets the addition to your payroll, and becomes profitable later. If there is a huge gap in your product or service offering that forces you to turn away business, it may be clear it’s time to hire.

There’s no one-size-fits-all time to hire. Business growth, revenue and customer service are keys. If you see opportunities in those areas, that may be your sign.

What’s your experience? Have you struggled with whether to hire? What are you doing to make these decisions in the future? Join us in the comments below and let us know your thoughts and experience.

Make sure you download our free checklist to assess your business:  www.mcbrideforbusiness.com/BlogGift

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer ilker.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

Check us out on the web at www.mcbrideforbusiness.com, www.rshawnmcbridelive.com/3laws

Get Shawn’s latest book: www.mcbridebook.com

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook: https://www.facebook.com/mcbrideforbusiness/?fref=ts

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